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Color Theory
Mobile Application
BRAND STRATEGY / VISUAL DESIGN / UX
A shopping experience app for those color-blind users
For my second year UX/UI project, I created an app to serve as a solution for those with color blindness having difficuty shopping online. To assist with research, I interviewed my best friend, who suffers from color blindness, and my social media followers.
September 2022-January 2023
DATE
Visual + UX Designer / Brand Strategist
ROLE
Clickable Prototype
OUTCOME
Those who experience various forms of color-blindness may have a difficult time shopping for specific items to either match or coordinate with one another.
( THE CHALLENGE )
The
Solution
A customized app experience for users to select their form of color-blindness and shop appropriately through an extension built into browsers.
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